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If you’re diving into marketing research project topics, there’s a ton of unexplored ground to play with. One promising direction is analyzing how AI-driven personalization affects customer retention across e-commerce platforms. You could also look into consumer trust in influencer partnerships vs. traditional ads — especially in Gen Z and Gen Alpha segments. Another great angle is studying green marketing claims and their real impact on purchase intent, since sustainability messaging is everywhere but not always effective.
You can even explore post-pandemic shifts in brand loyalty, social commerce trends on platforms like TikTok Shops, or how neuromarketing tools are being used to shape digital campaigns. Any of these marketing research project topics can turn into strong dissertations, theses, or journal articles depending on your academic path.
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